Digital Marketing strategy framework & buyer persona development

Digital Marketing strategy framework & buyer persona development

Digital marketing strategy is no different from any other marketing plan, it provides the overall strategic direction, focus, goals, prioritization, and resource allocation. Although a separate digital plan is needed to help create a strategy, it’s also important to integrate and align all other marketing communication plans i.e. social media plan, content marketing plan, email marketing plan to the overall business objectives.

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Social Selling Content Strategy

Social selling content strategy: 6 steps to a successful social selling program for B2B (part 2)

Following on from part 1 (Social Selling: 7 simple evaluation steps for B2B), I will discuss the best approach to social selling content strategy that has worked for me in the last few years. The terms “social selling” and “content marketing” have been thrown around and used interchangeably a lot these days, they are the buzzwords you may hear in your typical sales and marketing department. I will of course not patronize you by explaining what content marketing is, as I am sure since you are reading this post, you are an avid consumer of online content already.

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