Business models and value innovation

Business models & value innovation, and how digitization impacts them

The rapid growth of digital technology and software application use is fundamentally changing the way customers interact with businesses while impacting on both the strategy and business models of firms. More and more established companies and start-ups are using digital, to create a new source of revenue, to provide more value to customers and of course, change business models.

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Search Engine Rankings

Search Engine Rankings: Why page 1 matters for companies?

This short report seeks to establish whether looking to achieve “page 1” search engine rankings (organic listings), for products or services is a fundamentally flawed strategy for most companies to aim for. The key question, would such a strategy ultimately waste resources, reduce competitiveness, and worth the overall investment?

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