The following will describe and evaluate six, critical, parallel “shifts” which combine to make digitization more manageable and predictable. It will also state whether, or not, these combined shifts will be relevant to relatively small organizations and if they need to change, be managed differently, or even replaced.
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Business models & value innovation, and how digitization impacts them
The rapid growth of digital technology and software application use is fundamentally changing the way customers interact with businesses while impacting on both the strategy and business models of firms. More and more established companies and start-ups are using digital, to create a new source of revenue, to provide more value to customers and of course, change business models.
Continue readingMobile device marketing opportunities and challenges for the future
Consumers now spend more time online via mobile devices and within mobile apps, than on desktop computers, while mobile is the top digital ad category for growth at more than 42%. This review considers two opportunities and two challenges for mobile device marketing.
Continue readingGerman startup companies dominate Central Europe
The Silicon Valley in the United States, which encompasses a relatively small area (46.89 square miles or 121.4 km2), often overshadows the start-up scene in Europe. Even with Europe a bit behind currently, it has been catching up in the last few years. Unfortunately, the Central European region has been lagging even further behind its Western and Northern European counterparts, apart from the German start-up companies. However, the region has been steadily growing in recent years, besides Berlin, Warsaw is beginning to be somewhat a new city hub for emerging start-ups.
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