Social Selling Content Strategy

Social selling content strategy: 6 steps to a successful social selling program for B2B (part 2)

Following on from part 1 (Social Selling: 7 simple evaluation steps for B2B), I will discuss the best approach to social selling content strategy that has worked for me in the last few years. The terms “social selling” and “content marketing” have been thrown around and used interchangeably a lot these days, they are the buzzwords you may hear in your typical sales and marketing department. I will of course not patronize you by explaining what content marketing is, as I am sure since you are reading this post, you are an avid consumer of online content already.

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Social media campaigns - Air New Zealand - Middle Earth

Reflective review of successful and unsuccessful social media campaigns

In this short reflective review, the focus will be on two commercial social media campaigns, one successful and the other, unsuccessful. Air New Zealand, a relatively small airline in the aviation industry, produced one of ‘The Most Epic Safety Video Ever Made’ aptly named by the airline, which pays homage to the ‘The Hobbit trilogy’.

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