My site focuses on my personal diary of how I am progressing in my doctoral studies in business. It also focuses on marketing case studies, reports, market/economic research, tips & tricks, how-to’s, and general analysis of businesses and economic developments from around the world. Furthermore, the main aim of this site is not to provide marketing/business news, but, thoroughly researched and useful articles/reports that individuals and organizations can make use of.

About Me

Norbert Lukácsi


I have worked for over a decade in different business departments, predominantly in marketing and digital project management. Along the way, I also seemed to have earned the nicknames “The Messiah” and “The Demigod”, for helping to turn around and reform the marketing departments of some of the businesses I worked for. My interest always lied in marketing and the way businesses and economies have developed/are developing.

I am currently completing my Doctorate in Business Administration (DBA) with the Edinburgh Business School (UK), having graduated from the University of Aberdeen (UK) with a Master of Science in Digital Marketing Leadership. Furthermore, I earned my Bachelors Degree from The Open University (UK), in Politics, Philosophy, and Economics.

If you have any suggestions or ideas for the future, please do not hesitate in getting in touch with me by filling out the contact form.