Examine Business focuses on case studies, reports, market/economic research, tips & tricks, how-to’s, and general analysis of businesses and economic developments from around the world. Furthermore, the main aim of this site is not to provide business news, but, thoroughly researched and useful articles/reports that organizations can make use of.


Norbert Lukácsi
Norbert Lukácsi

I am the founding editor of the Examine Business website, while my wife consults on media and communication topics. I have worked for over a decade in different business departments, predominantly in marketing and project management. Along the way, I also seemed to have earned the nickname “The Messiah”,  for helping to turn around and reform the marketing departments of some of the businesses I worked for. However, my interest always lied in marketing and the way businesses and economies have developed/are developing.

I am currently completing my Doctorate in Business Administration (DBA) with the Edinburgh Business School (UK), having recently graduated from the University of Aberdeen (UK) with a Master of Science in Digital Marketing Leadership. Furthermore, I earned my Bachelors Degree from The Open University (UK), in Politics, Philosophy, and Economics.

If you have any suggestions or ideas for the future, please do not hesitate in getting in touch by filling out the contact form.

Consultant on Media & Communication Topics

Carolina Matos
Dr. Carolina Matos

Dr. Matos’s expertise lies in Media and Communications, having been a Senior lecturer and researcher with over 26 years professional experience, as well as having been a former journalist working full-time for over 10 years. I have also been teaching and researching for over 15 years in universities throughout the UK and have been a visiting researcher abroad.

Some of my interviews to the press and television networks, include, from Bloomberg, Al Jazeera English,TRT World and CGTN to the newspapers Financial Times, The Guardian, De Standard, BBC Mundo, BBC Scotland as well as to the Brazilian media. A contributor to the blog The Conversation and part of the editorial advisory board of the International Journal of Digital Television. As a journalist, my work included working for various newspapers and press organizations in the areas of politics, culture and international news, including Folha de Sao Paulo, Globo Organisations, Reuters and UNESCO. My lecturer role, also includes being the current Programme Director for the MAs in Media and Communications and International Communications and Development, as well as being part of the Sociology Ethics Committee at the City, University in London (UK).